TRACY DENNIS FOUNDER AND PRESIDENT

Tracy, the driving force behind Intellego Insights LLC, is a relentless leader and invaluable partner in her clients’ business decisions. Tracy thrives on research and analytical challenges. The more complex, the better.

An alumnus of Harvard and Rice Business School - where she conducted her very first research project - she started off on the client side at Questia Media. It was during these years at Questia that she gained an appreciation for tight budgets and timelines.

After this experience, she became co-owner of a custom market research firm, Market Tree, from 2002 to 2016–designing and executing over 500 research studies, from focus groups to ethnographic research, in-depth interviews, positioning ideation, optimization, validation, and segmentation.

Tracy is as comfortable dealing with Fortune 500 companies as she is with startups. The roster of industries that benefit from her findings includes Automotive, Financial Services, Food and Beverage, Healthcare, Technology, Education, and more.

Clients looking for actionable solutions to critical business problems often seek out Tracy’s expertise. She knows when, how, and to whom to ask the right questions. They rely on her to turn business questions into comprehensible, data-driven actions.